Jamaica and Bahamas experience surge in bookings following travel advisories
Jamaica's booking volumes quickly rebounded within four to six weeks in early January after the issuance of travel advisories by the US State Department citing crime and safety concerns. Data analytics firm ForwardKeys Insights revealed this information in their Caribbean Travel Trends 2024 report, which was presented at the Caribbean Travel Forum during the Caribbean Travel Marketplace at the Montego Bay Convention Centre in St James. Jamaica's Director of Tourism, Donovan White, emphasized the collaborative efforts with key partners such as travel advisors and hoteliers to communicate that the advisory level had remained unchanged for several years. White was quoted as saying, "In both the pandemic and travel advisory cases, we embarked upon a very aggressive marketing campaign, meeting with key tourism stakeholder partners including investors, cruise lines, airlines, tour operators and travel agents." The rapid recovery in booking volumes demonstrated the resili...